The unexpected surge in popularity for the service caused significant strain on the Nextel iDEN network-as many customers reported long and sometimes week-long delays in receiving text messages. Despite this lift, Nextel overall suffered a gross subscriber loss of 1.25 million contract subscriptions.
The new unlimited plan resulted in a net gain of more than 674,000 customers in about three months.
The plan was accompanied by re-focusing the brand towards a broader demographic than before. To compete with unlimited offerings from competitors in the wireless industry, Boost Mobile announced on January 15, 2009, that it would launch a Monthly Unlimited Plan. While the plans resulted in significant growth for Boost Mobile, Boost did not begin shifting to CDMA entirely. Boost Mobile still continued to use the previous Nextel iDEN infrastructure for its service, but in 2006, began to offer a new Unlimited by Boost Mobile service in select markets using Sprint's CDMA network, offering unlimited talk, text, and internet. Īfter the approval of the merger in July, 2005, Sprint Corporation acquired Nextel Communications, leaving Boost Mobile as a subsidiary of the merged company, Sprint Nextel Corporation. Nextel began to expand the brand elsewhere in the United States in late 2004 after its acquisition by Sprint Corporation which was announced on December 15, 2004. Eventually, Nextel became the sole owner of Boost's United States operations in 2003. The service was initially exclusive to markets in areas of California and Nevada and was marketed towards urban minorities, often using urban slang in advertisements. Using Nextel's iDEN network, Boost Mobile offered an unlimited push-to-talk service, marketed as only costing a dollar a day, at a time when cellphone plans offering unlimited talk were still rare. This independent retailer located in Manhattan offers products and services from several Sprint-owned prepaid brands, including Boost Mobile.Īfter Peter Adderton founded Boost Mobile Australia and New Zealand in 2000, Peter Adderton, Craig Cooper, and Kirt McMaster brought the Boost Mobile brand to the United States in 2001 as a joint venture with Nextel Communications.
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